What is brand photography, Anyway? 

Personal branding photography is a relatively new aspect of visual branding. Savvy business owners are jumping on board to take their branding to the next level.

A personal branding photography session differs from a typical headshot/portrait session in several ways. With headshots, the focus is simply you, usually shot from the waist up. Headshots are incorporated into personal branding sessions, but we don't stop there.

We delve deep into not just who you are visually, but telling the story of what you do and why you do it via detail shots — lifestyle shots, photos of you in action, you with your products, interacting with other people — ie: working with clients, instructing fitness classes, setting up a design space, etc.

The possibilities are endless and each session is customized to best reflect the type of business you run and the message you wish to convey about your brand through images.

These sessions are more customized than a headshot session, so there are lots of factors to consider including the location(s), outfits, branding colors your brand messaging, etc.

Therefore, our pre-shoot experience will be more involved and in depth in the pre-planning stages. We help you decide how to best translate your brand into images that you can use on social media, your website and in advertising. Each brand is different and each session is personalized.

These sessions also differ from our regular, personal use, sessions (such as family and wedding photography) in that we include the digital files.

You will end up investing more into this type of session than you would with a headshot session, simply because you're getting a wider variety of images, and more time spent with planning, consulting, and finally, shooting. PLUS, usage rights are included in the investment for your public marketing & promotional ventures.

With these images, the end goal is to help you be more profitable in your business — so think of these images as a true investment in your brand.

Recurring packages are also available based on your business needs.

The photos from your personal branding session are very multi-purpose. They can be used for your website, promotional materials, blogs, editorial or web advertisements, social media, headers, banners and more.

That's why planning and analyzing is so important. Knowing where and how you want to use your images will help us understand whether you'll require vertical, horizontal for certain social media platforms, book or magazine publications, or square images for Instagram.

If you will want to use text across any of your images, please let us know during your Vision Clarity Call so that we can plan the image backgrounds accordingly.